Transformation of Print Media Management Into Online Media (Case Study on Bengkulu Ekspress Daily Media)

Authors

  • Reko Muhardi Universitas Bengkulu, Indonesia
  • Alfarabi Alfarabi Universitas Bengkulu, Indonesia
  • Sonde Martadireja Universitas Bengkulu, Indonesia

DOI:

https://doi.org/10.59141/jist.v5i2.919

Keywords:

Media Management, Print, Online Media, Transformation

Abstract

This study examines the management transformation process carried out by print media in switching to online media platforms. The research focuses on understanding media management carried out by print media in adapting information technology and its content into the online realm. Qualitative research methods were used, including an in-depth interview with the editor-in-chief of Media Harian Bengkulu Ekspress, which has transformed into online media. Data analysis was carried out to determine the management changes made by the Bengkulu Ekspress Daily media when switching to online media. The results highlight the transformation of media management of Bengkulu Ekspress Daily, starting from the formation of a special team that handles this online media itself, changes in news language that follow the tastes of the community, adjustments to the layout on the web, and interaction with readers through communication media. The implications of this transformation show significant changes in business models as well as increased reader engagement through online platforms

Downloads

Published

2024-02-25

How to Cite

Muhardi, R., Alfarabi, A., & Martadireja, S. (2024). Transformation of Print Media Management Into Online Media (Case Study on Bengkulu Ekspress Daily Media). Jurnal Indonesia Sosial Teknologi, 5(2), 518–526. https://doi.org/10.59141/jist.v5i2.919

Issue

Vol. 5 No. 2 (2024): Jurnal Indonesia Sosial Teknologi

Section

Articles

License

Copyright (c) 2024 Reko Muhardi, Alfarabi, Sonde Martadireja

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.