Pengaruh Kualitas Pelayanan Fasilitas dan Harga Terhadap Kepuasan Konsumen di Hotel Bina Darma Palembang

Authors

  • Nur Hidayah Program Studi Manajemen Ekonomi Dan Bisnis Universitas Bina Darma
  • Andrian Noviardy Universitas Bina Darma Palembang, Indonesia

DOI:

https://doi.org/10.59141/jist.v3i09.504

Keywords:

Kualitas Pelayanan, Fasilitas, Harga Terhadap Kepuasan Konsumen

Abstract

The formulation of the problem in this study is whether service quality affects customer satisfaction at Hotel Bina Darma Palembang Does facilities affect customer satisfaction at Hotel Bina Darma Palembang Does price affect customer satisfaction at Hotel Bina Darma Palembang Does service quality, facilities and prices affect customer satisfaction Hotel Bina Dharma Palembang. This aims to find out what affects the quality of service facilities and prices to consumers. The location of this research is located at Jln Jend A Yani 9/10 Ulu Palembang City. The population that has been used by researchers is some visitors who are at the Hotel Bina Darma Palembang which has a total of 5,561 visitors. The number of samples that have been obtained and calculated has a total of 98 respondents. The data collection technique in this study was a questionnaire. The hypothesis test used in this study is the t and f test. The results of this study indicate that the condition of service quality, facilities and prices affect consumer satisfaction.

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Published

2022-11-01

How to Cite

Hidayah, N., & Noviardy, A. (2022). Pengaruh Kualitas Pelayanan Fasilitas dan Harga Terhadap Kepuasan Konsumen di Hotel Bina Darma Palembang. Jurnal Indonesia Sosial Teknologi, 3(09), 1024–1035. https://doi.org/10.59141/jist.v3i09.504

Issue

Vol. 3 No. 09 (2022): Jurnal Indonesia Sosial Teknologi

Section

Articles

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Copyright (c) 2022 Nur Hidayah, Andrian Noviardy

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