Analysis of the Influence of MyTelkomsel App as a Digital Touch Point on Digital Business Performance at PT. Telkom Indonesia

Authors

  • Junaedi Junaedi Institut Teknologi Sepuluh Nopember, Indonesia
  • Tasya Millenia Institut Teknologi Sepuluh Nopember, Indonesia

DOI:

https://doi.org/10.59141/jist.v5i7.1185

Keywords:

digital transformation, mobile application, digital touch point, mytelkomsel, digital business performance

Abstract

In the digital era, digital transformation is a must for companies to compete. PT.  Telkom Indonesia introduces the MyTelkomsel app as a digital touch point.  This study aims to analyze the influence of the MyTelkomsel application on Telkom's digital business performance. The research method used is quantitative descriptive with a literature study approach. The research data was collected from two main sources, namely literature studies and analysis of the company's financial statements. The results of the study show that the MyTelkomsel application has a positive influence on Telkom's digital business performance. This is evidenced by the increase in the number of MyTelkomsel App users, customer satisfaction, and company revenue.

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Published

2024-07-26

How to Cite

Junaedi, J., & Millenia, T. . (2024). Analysis of the Influence of MyTelkomsel App as a Digital Touch Point on Digital Business Performance at PT. Telkom Indonesia. Jurnal Indonesia Sosial Teknologi, 5(7), 3501–3510. https://doi.org/10.59141/jist.v5i7.1185

Issue

Vol. 5 No. 7 (2024): Jurnal Indonesia Sosial Teknologi

Section

Articles

License

Copyright (c) 2024 Junaedi, Tasya Millenia

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