Quality Perception of Spotify's Purchase Intentions in Indonesia
DOI:
https://doi.org/10.59141/jist.v5i5.1061Keywords:
Music Streaming, Quality Perception, Purchase IntentAbstract
This study investigates the correlation between perceived quality and purchase intention within the domain of music streaming services, focusing on Spotify. Employing a quantitative-descriptive approach, the research utilizes surveys for data collection and employs simple linear analysis to scrutinize the relationship between independent and dependent variables. The results underscore a statistically significant positive influence of perceived quality on purchase intention.
Published
2024-05-21
How to Cite
Aprilia, Z. Z. (2024). Quality Perception of Spotify’s Purchase Intentions in Indonesia. Jurnal Indonesia Sosial Teknologi, 5(5), 2004–2014. https://doi.org/10.59141/jist.v5i5.1061
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