Quality Perception of Spotify's Purchase Intentions in Indonesia

Authors

  • Zee Zee Aprilia Universitas Katolik Parahyangan, Indonesia

DOI:

https://doi.org/10.59141/jist.v5i5.1061

Keywords:

Music Streaming, Quality Perception, Purchase Intent

Abstract

This study investigates the correlation between perceived quality and purchase intention within the domain of music streaming services, focusing on Spotify. Employing a quantitative-descriptive approach, the research utilizes surveys for data collection and employs simple linear analysis to scrutinize the relationship between independent and dependent variables. The results underscore a statistically significant positive influence of perceived quality on purchase intention.


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Published

2024-05-21

How to Cite

Aprilia, Z. Z. (2024). Quality Perception of Spotify’s Purchase Intentions in Indonesia. Jurnal Indonesia Sosial Teknologi, 5(5), 2004–2014. https://doi.org/10.59141/jist.v5i5.1061

Issue

Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi

Section

Articles

License

Copyright (c) 2024 Zee Zee Aprilia

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