Jurnal Indonesia Sosial Teknologi

The Influence of Social Media Marketing on Brand Equity and Consumer Behavior of ABS Mineral Water in Kendari

Muhammad Aditya Maryadi, Muh. Nur, Nofal Supriaddin — Thu, 21 Aug 2025 00:00:00 +0000

This study aims to analyze the effect of social media marketing on brand equity and consumer behavior of ABS mineral water in Kendari. The research uses a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The sample consists of 164 respondents who are ABS mineral water consumers and active social media users in Kendari City. Data collection was conducted through questionnaires using a Likert scale. The results show that social media marketing has a positive and significant effect on consumer behavior (path coefficient 0.626, p-value 0.00 < 0.05) and brand equity (path coefficient 0.721, p-value 0.00 < 0.05). Brand equity has a positive but limited significant effect on consumer behavior (path coefficient 0.152, p-value 0.050). However, brand equity does not significantly mediate the relationship between social media marketing and consumer behavior (path coefficient 0.110, p-value 0.056 > 0.05). The study concludes that social media marketing is more effective in directly influencing consumer behavior rather than through brand equity mediation in the context of ABS mineral water in Kendari.

Implementation of Waste Management Policy by the Environment Agency: A Case Study of Waste Transportation Equipment at the Gunung Santri Landfill, Cirebon Regency

Nur Wahidin, Fernando Hakim, Siti Khumayah, Rahmayanti — Tue, 12 Aug 2025 00:00:00 +0000

Waste management is a crucial issue in urban environmental governance, particularly concerning the effectiveness of transportation systems to final disposal sites (FDS). This study aims to examine the implementation of waste management policies by the Cirebon Regency Environmental Agency, focusing on a case study of waste transportation vehicles at the Gunung Santri FDS. The approach used is qualitative, with a case study method to deeply explore the dynamics of policy implementation in the field. The analysis is conducted using George C. Edward III’s policy implementation theory, which includes four main variables: communication, resources, implementer disposition, and bureaucratic structure. Data is collected through in-depth interviews, participatory observation, and document analysis. The research findings indicate that the implementation of waste transportation policies still faces various challenges, such as limited fleet capacity, suboptimal distribution of transportation schedules, and weak coordination among technical departments within the DLH bureaucratic structure. However, there are also improvement efforts, including updates to transportation standard operating procedures (SOPs), procurement of new fleets, and the involvement of village officials in the transportation system. The conclusion of this study emphasizes the importance of strengthening resources and cross-sector communication, as well as the need to reformulate the operational system of transportation based on regional mapping and the frequency of waste generation. This study contributes in the form of technical policy recommendations for local governments and enriches the literature on the implementation of environmental policies at the local level.

The Implementation of Regional Regulation Number 2 of 2024 Concerning Regional Taxes and Regional Levies on the Original Regional Revenue of Southeast Sulawesi Province

Alfa Sari Ode Rusli, Muh. Nur, Mahmudin A. Sabilalo — Thu, 21 Aug 2025 00:00:00 +0000

The implementation of regional tax and retribution collection policies is crucial for increasing regional revenue independence and reducing dependence on central government transfer funds. This study aims to analyze the implementation of Southeast Sulawesi Provincial Regulation Number 2 of 2024 Concerning Regional Taxes and Regional Retributions, identify constraints faced, and examine efforts made to overcome these constraints. This research employed a descriptive qualitative method conducted at the Regional Revenue Agency of Southeast Sulawesi Province from January to March 2025. Data were collected through in-depth interviews with key informants, observation, and documentation study. Data analysis used the interactive model of Miles and Huberman. The results show that: (1) policy implementation based on George C. Edward III's model has been running well in terms of communication, resources, disposition, and bureaucratic structure; (2) constraints include low taxpayer awareness and limited human resource quality and quantity; (3) efforts made include massive socialization and education programs, and capacity building through technical training. The study concludes that, while implementation has been effective, continuous efforts are needed to enhance taxpayer compliance and improve human resource capacity for optimal regional revenue collection.

The Effect of Corporate Social Responsibility, Debt to Equity Ratio, and Asset Growth on Stock Price Volatility with Firm Size as a Moderating Variable in Construction Companies Listed on the Indonesian Stock Exchange

Megarini Dinda Saputri, Sri Marti Pramudena — Tue, 12 Aug 2025 00:00:00 +0000

Stock price volatility is an important indicator for investors in assessing market risk, and it can be influenced by various internal and external factors. Previous studies on the effects of corporate social responsibility (CSR), debt to equity ratio (DER), and asset growth on stock price volatility have produced inconsistent findings, particularly when firm size is considered as a moderating variable. This study aims to analyze the influence of CSR, DER, and asset growth on stock price volatility, with firm size as a moderating variable, in construction companies listed on the Indonesia Stock Exchange. A quantitative approach was employed using secondary data from annual reports and financial statements of 15 construction companies for the 2018–2022 period. The data were analyzed using multiple linear regression with interaction terms to test the moderating effect. The results indicate that CSR and asset growth have a positive but insignificant effect on stock price volatility, while DER has a positive and significant effect. Firm size does not moderate the relationship between CSR and asset growth with stock price volatility but moderates and weakens the influence of DER. These findings suggest that, in the construction sector, leverage is a stronger driver of stock price volatility than CSR or asset growth, and that larger firms can mitigate the risk impact of high DER. The implications of this study highlight the need for effective debt management, strategic CSR implementation, and optimal asset utilization to reduce market risk and enhance investor confidence.