Jurnal Indonesia Sosial Teknologi

Balanced Score Card: Transparency and Accountability of the Social Family's Hope Program (PKH)

2025-07-24T06:33:43+00:00

This study aims to analyze the level of transparency and accountability in the implementation of the Social Family's Hope Program (PKH) in Tukmudal Village, Cirebon Regency, using the Balanced Scorecard (BSC) approach developed by Kaplan and Norton. This approach was chosen because it provides a comprehensive overview of program performance, not only from a financial perspective but also from the perspectives of customers, internal business processes, and learning and growth. The method used is descriptive qualitative, with data collection techniques including in-depth interviews, field observations, and document studies. Data validity was tested using source triangulation. The research findings indicate that the implementation of the PKH program has been transparent and accountable, with targeted distribution of assistance funds and active participation from village officials, social workers, and the community. However, the long-term effectiveness of the program still needs to be strengthened through integration with economic empowerment programs. Thus, the implementation of the Balanced Scorecard can serve as an effective evaluation tool to improve the governance of social assistance programs, particularly in ensuring the sustainability of benefits for recipient families.

Masdddho's Personal Branding Strategy as a Newcomer Pop Javanese Musician through TikTok

2025-07-08T02:23:59+00:00

This research aims to authentically understand the personal branding strategy employed by Masdddho, a rising musician in the Javanese pop genre, through the TikTok platform. Applying the theory of Authentic Personal Branding proposed by Rampersad and using a qualitative research method, this study was conducted through interviews, social media analysis, and documentation with Masdddho as the main informant. The results show that Masdddho embodies characteristics aligned with the concept of authentic personal branding, namely authenticity, integrity, consistency, specialization, authority, distinctiveness, visibility, perseverance, relevance, kindness, and performance. As a newcomer, Masdddho has successfully built a strong personal brand through the excellence of his vocal character, principles, appearance, creativity, and musical quality. His success is reflected in his TikTok following, with 1.6 million followers on his personal account and 492.6 thousand followers on his production team's account. In addition, Masdddho has received prestigious awards, including the AMI Awards for Best Solo/Group/Collaboration Koplo Artist and Favorite Music Video. These findings indicate that implementing an authentic personal branding strategy significantly contributes to a musician’s visibility and success in the era of social media.

Literature Study: Sustainable Natural Resources Management as a Solution to Environmental Problems in Indonesia

2025-07-08T02:20:38+00:00

Environmental problems in Indonesia, including deforestation, land degradation, water pollution, and biodiversity decline, present serious challenges to sustainable development. This study examines sustainable natural resource management as a solution through a comprehensive literature review. The findings reveal that participatory approaches, green technology implementation, and evidence-based policies can significantly reduce environmental degradation. The research highlights the crucial role of multi-stakeholder collaboration between government, private sector, and local communities in formulating effective sustainability policies. Importantly, the study demonstrates that integrating strict regulations with community empowerment and technological innovation offers the most promising path toward sustainable resource management. The research implications are threefold: First, it provides policymakers with a framework for developing integrated environmental policies. Second, it underscores the need for capacity building in local institutions to implement sustainable practices. Third, it identifies technology adoption as a critical factor for effective environmental monitoring. These findings contribute to ongoing discussions about sustainable development by offering practical solutions that balance economic growth with environmental preservation. The study concludes that a holistic approach combining policy reform, technological advancement, and community participation is essential for addressing Indonesia's environmental challenges while ensuring long-term sustainability.

Implementation of Iso 14001-Based Environmental Management System in Cleanliness and Garden Maintenance at the Jakarta Presidential Palace

2025-07-08T02:16:58+00:00

The ISO 14001-based Environmental Management System (EMS) provides a structured framework to improve an organization's environmental performance. As the central seat of government, the Jakarta Presidential Palace plays a strategic role in demonstrating a strong commitment to sustainable environmental management. This article aims to analyze the implementation of ISO 14001 in managing cleanliness and maintaining gardens within the Palace grounds. The study is based on literature reviews and analysis of ISO standard documentation and environmental management practices. The results show that the ISO 14001 approach helps improve management efficiency, prevent pollution, and support the conservation of garden vegetation. However, challenges remain, especially in raising internal awareness, maintaining proper documentation, and conducting sustainability audits. This study recommends integrating ISO 14001 with the institution's work culture as a strategic step toward more effective green management.

Organizational Culture in Waste Collection Fleet Management: Implications for Operational Efficiency and Urban Environmental Impact

2025-07-08T03:10:29+00:00

Waste collection fleets play a vital role in municipal solid waste management and urban environmental quality. Nevertheless, operational inefficiencies, such as vehicle overloading, suboptimal route planning, and inadequate maintenance, have contributed to significant environmental and infrastructural impacts, including road degradation and diminished urban hygiene. This research adopts a qualitative approach grounded in a comprehensive review of relevant literature to examine how organizational culture affects the performance of waste collection fleets and their broader urban impact. The findings suggest that weak institutional culture, fragmented coordination among agencies, and inconsistent adherence to operational standards are critical drivers of inefficiency. Moreover, limited inter-agency integration, the absence of effective oversight mechanisms, as well as limited technological innovation further compound these challenges. Addressing these systemic issues requires targeted cultural and governance reforms. Key recommendations include strengthening human resource capacity, integrating environmentally sound technologies, and fostering institutional accountability and environmental responsibility. These interventions are essential to enhance operational efficiency. They also play a key role in reducing the ecological footprint of urban waste transportation systems.

Hybrid Artificial Intelligence Approach in Improving the Accuracy of Churn Predictions on Big Data

2025-07-24T06:30:02+00:00

The explosion of digital data has given birth to the era of big data, which presents great opportunities as well as significant challenges in knowledge extraction. Traditional data mining processes often face obstacles in terms of accuracy and efficiency when faced with massive data volume, variety, and speed. This study aims to propose and evaluate a hybrid model based on Artificial Intelligence (AI) to improve the performance of the data mining process on large-scale data sets. The proposed model integrates the power of Random Forest's algorithm in handling structured data and resistance to overfitting, with the ability of Neural Networks to model complex non-linear relationships. The research uses a case study on customer churn data from the e-commerce industry which contains 1.5 million records, with comprehensive data mining process stages, ranging from data preprocessing, feature engineering, to model implementation. The results of the evaluation showed that the hybrid model achieved an accuracy of 94.7% and an AUC (Area Under the Curve) value of 0.97, significantly outperforming the Random Forest (91.2% accuracy, 0.93 AUC) and Artificial Neural Network (92.5% accuracy, 0.95 AUC) models. Although hybrid models require slightly higher computational times, the substantial increase in accuracy provides a strong justification for their use in critical business scenarios. This study provides empirical evidence that the hybrid AI approach is an effective and promising strategy to address the challenges of big data analysis, particularly in critical business scenarios where predictive accuracy is a top priority.

The Role of Social Media in Campaigning the Danger of Drugs on Tiktok Account @infobnn_kabkuningan

2025-07-23T08:28:21+00:00

Narcotics and dangerous substances are referred to as drugs. Napza, which stands for narcotics, psychotropic substances, and addictive substances, is another acronym introduced by the Ministry of Health of the Republic of Indonesia. The purpose of this study is to determine the role of Tiktok social media @infobnn_kabkuningan in conducting a drug hazard campaign, as well as explaining the strategies used in the drug hazard campaign and knowing how the audience responds to this drug hazard campaign. BNNK Kuningan in conducting a campaign for the Prevention, Eradication, Abuse and Illicit Trafficking of Drugs (P4GN). One of the methods used is social media. The social media used by The Kuningan National Narcotics Agency (BNNK) is the TikTok platform, the process of using the TikTok platform to disseminate P4GN information is by creating content related to drugs and adjusted to viral trends. The drug campaign carried out by BNNK Kuningan is more directed at providing information through social media with an approach that adjusts trends and audiences. Although it cannot be measured directly, the information conveyed is still considered valuable to the community. The main obstacles in this campaign are limited budget, personnel, and minimal audience involvement.

KWT Resilience in Dealing with Climate Disasters Through Agricultural Innovation: A Case Study of KWT Bougenville Assisted by PT Pertamina Patra Niaga AFT Babullah

2025-07-08T03:41:57+00:00

Women Farmers Groups (KWT) play an important role in maintaining local food security, especially amidst the increasing threat of climate disasters. Climate change causes various problems such as decreased agricultural land productivity, drought, flooding, and weather uncertainty. This encourages the need for agricultural innovations that can increase the resilience of farmer groups, including KWT Bougenville which is under the guidance of PT Pertamina Patra Niaga AFT Babullah. This study aims to understand how KWT Bougenville deals with the impacts of climate change through the application of appropriate and sustainable agricultural innovations. This study uses a qualitative research method. The data collection technique in this study is through literature studies. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The results of the study show that KWT Bougenville has succeeded in increasing resilience in dealing with climate disasters through various agricultural innovations, such as the use of efficient irrigation technology, the application of more adaptive planting patterns, and sustainable land management. The guidance of PT Pertamina Patra Niaga AFT Babullah also plays a significant role in providing support, both in terms of training and technological assistance. However, there are still challenges in terms of resources and technological limitations that need to be overcome to achieve more optimal resilience. These findings are not only relevant for direct stakeholders, but also contribute to the development of sustainable agriculture at the national level.

The Role of Innovative Leadership in Building Organizational Commitment To ESG: A Case Study of Environmental Startups in Indonesia

2025-07-08T02:18:56+00:00

Green bonds are becoming an increasingly popular financial instrument to finance sustainable environmental projects. However, there are still significant challenges related to transparency, accountability, and accurate impact measurement. This research aims to design an integration model of ESG (Environmental, Social, and Governance) indicators in a blockchain-based system to increase transparency and investor trust. The research method uses the Research and Development (R&D) approach with the Borg & Gall model, through the stages of literature study, model design, expert validation, and system flow simulation. The results show that blockchain can be used as a reliable framework for smart contract-based ESG reporting and distributed ledger. This model demonstrates the potential in improving project accountability and attracting more institutional investors to green finance instruments. The research offers significant practical value by equipping financial institutions with a tool to mitigate greenwashing risks and enable real-time monitoring of ESG compliance. For policymakers, it presents a scalable framework to standardize reporting requirements, particularly in emerging markets where green finance is rapidly growing. Theoretically, the research contributes to the discourse on blockchain applications in sustainable finance by demonstrating its potential to resolve principal-agent problems in impact investing. Additionally, the integration of smart contracts with ESG metrics opens new avenues for automating sustainable financial instruments, paving the way for future technological innovations in this domain.

Fostering Environmental Culture Through Transformational Leadership and Teachers’ OCB

2025-07-08T02:14:23+00:00

Environmental issues have become a critical agenda within the global education system, including in Indonesia, which has adopted environmental education through the Adiwiyata Program. However, fostering an environmentally conscious school culture cannot rely solely on programmatic initiatives; it requires visionary and participatory leadership. This research aims to examine how principals' transformational leadership can promote teachers’ Organizational Citizenship Behavior (OCB) as a catalyst for building a sustainable school culture. A descriptive qualitative method with a single case study design was employed, focusing on an elementary school located in the suburban area of Bogor Regency. Data were collected through in-depth interviews, participatory observation, documentation, and supplemented by closed-ended questionnaires. The findings reveal that the principal demonstrated key elements of transformational leadership—particularly idealized influence and intellectual stimulation—which significantly encouraged OCB among teachers, including proactive engagement in environmental initiatives and contributions to character development in students (e.g., care, discipline, and responsibility). These results align with existing literature, underscoring the interplay between transformational leadership, OCB, and the development of organizational culture. This research highlights the importance of integrating character-building into environmental education, enhancing ecologically oriented leadership development, promoting synergy between leadership and OCB, and reinforcing institutional policies that support sustainable environmental practices in schools.

The Urgency of Strengthening Business License Revocation as an Administrative Sanction to Act against Violations of Workers' Normative Rights in Indonesia

2025-07-08T03:37:57+00:00

Labor law enforcement in Indonesia still faces various challenges, one of which is related to the application of administrative sanctions, especially the cancellation of business permits. Law Number 6 of 2023 for Job Creation and Law Number 13 of 2003 concerning Manpower both declare that the termination of business licenses has a clear legal basis, its implementation has not been optimal. This is due to various legal, technical, and political obstacles. Therefore, this study aims to identify the urgency of strengthening the mechanism for revoking business licenses as administrative sanctions, as well as proposing strengthening strategies that include improving regulations, increasing the capacity of supervisors, optimizing the OSS system, and strengthening coordination between agencies. Strengthening this mechanism is expected to increase the effectiveness of labor law enforcement, protect workers' normative rights, create fairer and more harmonious industrial relations, and a better-quality investment climate.