Fransisca, V., Eko Saputro, W. and Yanto, R.N. 2026. The Impact of Virtual Influencer Marketing on Brand Image and Purchase Intention Among Generation Z. Jurnal Indonesia Sosial Teknologi. 7, 8 (Oct. 2026), 474–484. DOI:https://doi.org/10.59141/jist.v7i8.9236.