Dwi Ermawati, K. and Agustini, D.H. 2025. Formulation of Segmentation, Targeting, and Positioning Strategies to Improve Sales Performance at Party Store . Jurnal Indonesia Sosial Teknologi. 6, 9 (Dec. 2025), 1854–1865. DOI:https://doi.org/10.59141/jist.v6i9.9090.