Yasmin Rahman1, Annisa Warastri
Jurnal Indonesia Sosial Teknologi, Vol. 5, No. 11, November 2024 5432
as washing, cooking, and taking care of children but also carry out professional duties at
work. This often tests the limits of women's ability to manage their time and priorities,
potentially affecting their psychological and physical well-being.
Employee performance is one of the essential aspects that can affect the
achievement of organizational goals. Bukit et al. (2020) define performance as the results
achieved by individuals or groups during a specific period, measured against
predetermined standards. Employees who can perform their duties well despite the
challenges faced show significant achievements that contribute to organizational success.
According to Bernardin and Russel (1993), one aspect of performance is the quantity of
results produced, which is essential for organizational sustainability and productivity.
Research conducted by Susanti (2022) shows that work motivation positively influences
employee performance, where motivated individuals tend to make better contributions to
the company, indicating that the relationship between motivation and performance is very
close.
Work motivation is the main driving factor that directs individual behavior in
achieving goals. Azwar in Hermawati et al. (2021) explain that motivation is an
encouragement that makes individuals excited about doing activities. Edy Sutrisnoin
Sudjatmoko and Rusilowati (2022) added that motivation is often interpreted as a
behavioral driving factor, which is very important for employees to continue contributing
to the company. In the context of women with multiple roles, good motivational support
can help them deal with the pressure of complex responsibilities. According to Gagné
(2015), work motivation is the drive or desire that drives individuals to perform work-
related actions. It includes aspects such as engagement, commitment, and work-related
goals and is influenced by internal and external factors that can vary across different
cultural contexts and work environments. Gagné also emphasized that work motivation
is multidimensional, encompassing different types of motivation, from intrinsic to
extrinsic, all of which play a role in influencing individual work behavior. Dewi and
Wibawa (2024) noted that high motivation is closely related to optimal performance, and
Sitopu et al. (2021) found that work motivation significantly affects employee
performance.
However, women's challenges in balancing these dual roles cannot be ignored.
Demands to fulfill obligations as mothers and workers often create pressures that interfere
with their work motivation. Rosiana (2007) states that many working women feel trapped
between these two roles, making it difficult to find a balance. Oral interviews conducted
by researchers with women in dual roles show that many experience difficulties
maintaining a balance between work and household responsibilities. This impacts low
work motivation and less-than-optimal performance, so there needs to be a strategy to
increase their motivation and performance.
Therefore, the author needed to investigate how work motivation can contribute
to women's performance in multiple roles. This research aims to provide deeper insights
into the challenges faced by women and the strategies that can be implemented to improve
their motivation and performance in an increasingly complex work context. This research