p–ISSN: 2723 - 6609 e-ISSN: 2745-5254

Vol. 4, No. 10 October 2023 http://jist.publikasiindonesia.id/

Doi: 10.59141/jist.v4i10.741 1703

IMPLEMENTATION OF SAPTA PESONA AT MANDALA WANGSIT

SILIWANGI MUSEUM

Nisa Permata Dewi

Universitas Telkom Bandung, Indonesia

Email: [email protected]

*Correspondence

ABSTRACT

Keywords: sapta pesona;

museum mandala wangsit

siliwangi; hospitality; beauty.

Museum Mandala Wangsit Siliwangi is a historical tourist destination

located in Bandung City. One of the management approaches for tourist

destinations in Indonesia is the implementation of Sapta Pesona.

However, in reality, there are inconsistencies, including levels of

beauty, hospitality, and memorable experiences that do not meet

visitors' expectations. Therefore, this research aims to provide

recommendations to the government, the management of the Museum

Mandala Wangsit Siliwangi, and other tourism industries regarding the

implementation of Sapta Pesona. The study also explores the efforts

undertaken by the Museum Mandala Wangsit Siliwangi's management

to enhance Sapta Pesona. This research adopts a qualitative descriptive

method, utilizing interview and observation techniques, supported by

relevant journal literature. The findings reveal a gap in the

implementation of Sapta Pesona at the Museum Mandala Wangsit

Siliwangi, affecting both its application and visitors' experience quality.

This research strives to contribute to the enhancement of Sapta Pesona's

implementation for improving visitor experience quality

Introduction

In the world of travel, many types of tourism can be chosen by tourists ranging from

tourist attractions, nature tourism, shopping tours, culinary tours, adventure tourism,

clothing tours, sports tourism, and historical tourism. One type of tourism that attracts the

attention of tourists is historical tourism (Wiradiputra & Brahmanto, 2016). Historical

tours allow visitors to learn and explore the cultural heritage and historical events of a

place, providing a wide variety of history. Historical tourism is a type of trip or visit that

aims to explore places, sites, buildings, artifacts, and areas that have high historical and

cultural value (Umagapi & Ambarita, 2018). The main purpose of historical tourism is to

provide an immersive experience for tourists to understand and appreciate the historical

and cultural aspects of a place. Knowing and learning the history of Indonesian

independence will make the younger generation appreciate more what the Indonesian

people have, all the struggles and sacrifices of heroes need to be respected and it would

be better if the next generation of the nation emulates it (Syahputra, Silfeni, & Abrian,

2018). So the younger generation needs to be more familiar with the history of Indonesian

independence. Knowing and learning history independently is not just by reading books

or videos. Heritage and historical buildings deliberately built to celebrate the history of

Independence can also be an interesting place to be used as a source of knowledge

(Assyifa & Tohir, 2017).

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Likewise with the city of Bandung, the city of Bandung is not only known as the

center of modern development, but also has many tourist attractions, one of which is

historical tourism. With historical tours that show many stories of the past, tourists can

also feel the nuances of the past and understand cultural developments and important

events (Ikhalasani & Syahrul, 2021).

One of the historical tourist destinations owned by the city of Bandung is the

Wangsit Siliwangi Mandala Museum (Setiawati & Aji, 2023). In addition to being a place

to explore historical collections, the Mandala Wangsit Siliwangi Museum is also one of

the historical tourist destinations for visitors to explore past stories that form the essence

of the city of Bandung.

Museum Mandala Wangsit Siliwangi was established by Kodam III / Siliwangi to

preserve and pass on fighting values to the younger generation. This museum stores a

collection of objects related to the struggle of the Indonesian nation, especially in West

Java, as well as the soldiers of the Indonesian National Army (TNI AD) in an effort to

seize, preserve it and defend Indonesian independence. The museum was inaugurated on

May 23, 1966 by Colonel Inf. Ibrahim Adjie, Commander III/8 Siliwangi (Agustiani &

Solihat, 2018).

Recognize and remember the struggle of the hero One of the historical attractions

known in the city of Bandung is the Wangsit Mandala Museum. Mandala Wagsit

Siliwangi Museum located in the city of Bandung is a cultural institution dedicated to

commemorating the struggle for the spirit of change in Indonesian history (Riani, 2021).

This museum was established as a form of respect for important events in the journey of

the Indonesian nation to independence. In its collection, Wangsit Mandala Museum

displays a variety of artifacts, documents, and historical objects that reflect the people's

struggle for independence and inspire visitors to better understand and appreciate the rich

heritage of national history. Therefore, the management of Wangsit Siliwangi Mandala

Museum must be carried out properly to provide a sense of comfort to every visitor who

visits.

One element that must be applied in improving the quality of tourism in Indonesia

is sapta pecharma. Sapta pesona is the development of a tourism-conscious concept

related to the support and role of the community as a host to create a conducive

environment and atmosphere capable of encouraging growth and for the development of

the tourism industry through the manifestation of seven elements (Nasution et al., 2020).

The seven elements in this charm sapta include clean, safe, orderly, memorable, beautiful,

friendly and cool.

Research Methods

The research method applied to analyze the concept of Sapta Pesona at Wangsit

Siliwangi Mandala Museum is a descriptive qualitative research approach. The purpose

of this writing is to reveal facts, situations, phenomena, variables, and conditions that

arise during the research process, and the results will be presented objectively in

accordance with the facts in the field (Hendriyati, 2020). Qualitative methods are suitable

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for use in researching phenomena that occur in the social environment, with this

qualitative approach method the author can focus more on extracting perceptions or

experiences from visitors, so that they are subjective. This qualitative approach aims to

obtain information about attitudes, and actions about "Implementation of Sapta Pesona at

Wangsit Siliwangi Mandala Museum".

Data collection was carried out by in-depth interview method to visitors and direct

observation. Data sources (resource persons) will be written with initials including RD,

UM, FL who are visitors at the Wangsit Siliwangi Mandala Museum.

Results and Discussion

Profile Museum Mandala Wangsit Siliwangi

Picture 1 Wangsit Siliwangi Mandala Museum

Source: Google.com 2023

Wangsit Siliwangi Mandala Museum is a military museum in Bandung, West Java.

The name "Siliwangi" refers to the regional military command of the Indonesian National

Army (TNI-AD) in West Java and Banten, taken from the name of the king of the Sunda

Kingdom who was famous for his power and wisdom. "Mandala Wangsit" is a place to

store the messages and advice of past warriors to the next generation through the objects

they leave behind. The museum was inaugurated on May 23, 1966 by Colonel Ibrahim

Adjie, commander of the Siliwangi division. This museum is located on Jalan Lembong,

Sumur sub-district, Bandung, and was originally built during the Dutch colonial period.

The street name is taken from Lt. Col. Lembong, a Siliwangi soldier who became a victim

in the Ratu Adil Army (APRA) coup d'état. Previously, this street was known by the name

"Oude Hospitaalweg" which means "old hospital street". This museum is managed by

Kodam III / Siliwangi.

The Wangsit Siliwangi Mandala Museum building has a late romantic architectural

style and was originally built between 1910 and 1915 to accommodate Dutch officers in

the colonial period. During the Japanese occupation of Indonesia in 1942, this building

served as a Japanese hideout. After Indonesia's independence, this building was taken

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over by the Siliwangi army and became the headquarters of the Siliwangi Division

(Bandung Military Academy) from 1949 to 1950.

The museum building is located on an area of ?? 4,176 m2 with a building area of

1,674 m2. On May 23, 1966 this building changed its function to Wangsit Mandala

Siliwangi Museum which was inaugurated by Colonel Ibrahim Adjie, Commander of the

8th Division of Siliwangi. In 1979, the building was renovated and converted into a two-

story building. On November 10, 1980, the museum building was re-inaugurated by the

15th Commander of Siliwangi, Maj. Gen. Yoga Sugama, with the signing of President

Suharto.

Through the course of diverse history, the Wangsit Siliwangi Mandala Museum

building underwent a transformation from a colonial official's residence to a military

headquarters and finally became an important museum in the preservation of historical

values and heroism of the Indonesian nation.

Security

Safe is a condition around in tourist attractions or tourist destinations that can

provide a sense of calm to tourists, there is no fear and anxiety by tourists who travel

these tours (Hadi &; Widyaningsih, 2021a). Data from the interview results show that the

application of charm septa was found in the Wangsit Siliwangi Mandala Museum which

will then be discussed in each paragraph.

One of the speakers, RD (visitor) expressed his opinion that the safe component of

the Wangsit Siliwangi Mandala Museum is quite safe. Wangsit Siliwangi Mandala

Museum is managed directly by Kodam III / Siliwangi which makes it strict about its

security so that visitors who come feel calm without any fear and anxiety when visiting

the Wangsit Siliwangi Mandala Museum.

UM resource persons (visitors) expressed their opinions regarding the sense of

security at the Wangsit Mandala Museum that in his opinion it was quite safe. The sense

of security provided is a factor of guarding tourist attractions by the TNI and being in the

TNI area, so that the Wangsit Mandala Museum tourist attraction area is said to be safe.

The FL resource person (visitor) also said in his narration that the security at the

Wangsit Mandala Museum is safe because the area is under the auspices or managed by

the Indonesian National Army (TNI-AD).

The results of observations made by the author in the Wangsit Mandala Museum

area for the Sapta Pesona element of security is quite safe because considering that this

museum is dekola by Kodam III / Siliwangi Indonesian National Army (TNI-AD), it can

be seen from the entrance that this museum has been guarded by several employees who

are on duty and need to report for what purposes tourists come to visit this place.

So it was concluded that the safe component of one of the charm sapta has been

implemented optimally in the Wangsit Mandala Museum tourist attraction. The factor

that supports this safe component is that by being managed by Kodam III / Siliwangi

which is part of the Indonesian National Army (TNI), the security at the Wangsit Mandala

Museum has been implemented optimally.

Order

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Orderly refers to conditions that are specifically regulated to carry out self-

regulation through attitudes and actions, aiming to form an environment that offers a

sense of security and comfort (Amin, 2011). Order is the awareness to carry out a task

with order and order, in accordance with applicable norms, with full responsibility,

without pressure from any party (Yuliantika, 2017). Data from the interview results

showed that elements of the application of the sapta persona were found in the Wangsit

Siliwangi Mandala Museum which will then be discussed in each paragraph.

One of the speakers (visitors) expressed his opinion regarding the order in the

Wangsit Siliwangi Mandala Museum, such as the opinion of RD (visitors) revealed that

the order around the museum area already looked good and good.

UM resource persons (visitors) also said that UM was not bothered by the presence

of traders selling in the museum area because the arrangement was quite neat and did not

interfere with the activities carried out in this museum.

The FL resource person (visitor) in his narration expressed his opinion regarding

the order of traders selling in the area around the museum was slightly disturbed, and in

his narration FL gave suggestions that the arrangement of traders selling in the area be

improved again to make it look better in front of it.

As for the results of observations made by the author directly at the Wangsit

Siliwangi Mandala Museum, seeing that the order of some traders selling around this

museum is good enough, it only needs to be fixed by several traders so that the

arrangement of the place to sell is more well organized.

Based on the analysis that has been researched and the data collected, from the

perspective of discussions about discipline at the Wangsit Siliwangi Mandala Museum,

several conclusions were formed which were reflected in the views of the speakers and

the results of observations that had been made. RD resource person expressed his view

that order within the scope of the museum area has seemed orderly and good. Meanwhile,

UM resource persons did not feel disturbed by the presence of traders around the museum

area because the arrangement carried out was neat. However, FL sources expressed that

the order related to the presence of traders in the museum environment sometimes still

causes discomfort, and provides suggestions for improving the arrangement to make it

look more optimal. On the other hand, observations made directly by the author also note

that most traders have implemented rules of conduct in the arrangement of places to sell,

although some areas still require improvement. Thus, the conclusion that can be drawn is

that although various views arise regarding the presence of traders in the museum area,

efforts to improve and maintain overall order remain a crucial aspect to maintain a

positive experience in a visit to the Wangsit Siliwangi Mandala Museum.

Beauty

The concept of beauty is closely related to the understanding of knowledge; an

object is considered beautiful if it is able to provide visual satisfaction for its observer

(Hasnidar, 2019). regarding the elements of Sapta Pesona Cantik by exploring the

interview data that has been collected are as follows.

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RD resource person (visitor) explained that the beauty of the Wangsit Siliwangi

Mandala Museum needs improvement, it is very important to consider improving current

conditions, especially related to cleanliness. Many areas look dirty, therefore, it is better

if given more careful attention, especially inside museum rooms to make them look

attractive.

UM resource persons (visitors) also stated that in terms of the beauty in the

museum, several aspects require more attention. Although the condition of the building

from the outside is quite good, there are some things that are not satisfactory when

entering the museum. Some areas look dirty and dusty, therefore, repairs may be needed

inside the museum.

The FL resource person (visitor) said that it is likely that a further stage of

renovation is needed. This is because painting images that use wooden frames have been

partially damaged by termite attacks, resulting in a slight reduction in the impression of

beauty.

And the results of direct observations made by the author in the museum related to

the beauty of indeed some items in the museum that use wooden frames eaten by termites,

the room inside is dusty and the lighting is not so bright making the beauty in this museum

look less so good.

The results of the exploration of interview data showed that the opinions of the

speakers underlined several aspects related to the beauty of the Wangsit Siliwagi Mandala

Museum. RD resource person described the need for improvement in terms of cleanliness

and museum appearance. UM speakers expressed the expansion of attention to aspects of

beauty in the museum. FL speakers emphasized the possibility of renovation to overcome

damage and add to the impression of beauty. The author's direct observations also reflect

damage to the wooden frame due to termites and lack of lighting, which has an impact on

decreasing the impression of beauty.

Overall, observations of the Sapta Pesona Cantik element at Wangsit Siliwangi

Mandala Museum indicate the need for improvement in various aspects to improve the

visual experience and impression of the beauty of Wangsit Siliwangi Mandala Museum.

Coolness

A travel destination that presents a cool atmosphere for visitors who are active in

the location, through efforts such as planting trees around the tourism area and creating a

sense of coolness not only in the tourist environment, but also in various facilities such

as hotels, restaurants, and other facilities and infrastructure (Mintardjo, 2022).

The results of observations made by the author directly to the Wangsit Mandala

Museum are related to the elements of sapta charm, one of which is that coolness is good

enough, there are several plants and trees that also help create a sense of coolness around

the museum area.

Based on interviews, resource persons and observations at the Wangsit Siliwangi

Mandala Museum related to the elements of Sapta Enchantment, especially coolness,

seem to have received quite positive attention. RD resource person mentioned that in

terms of coolness, this museum feels quite cool. UM speakers confirmed that the

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existence of large trees provides shade and comfortable temperatures in the museum. FL

speakers also admitted that the presence of trees in the museum area provides a

comfortable and cool atmosphere.

In the author's direct observation, the element of coolness also seems to have been

well observed. Some plants and trees around the museum area help create a cool

atmosphere. Therefore, it can be concluded that the element of Sapta Pesona coolness in

the Wangsit Siliwangi Mandala Museum is quite fulfilled, with the presence of trees and

plants that help create a comfortable and cool atmosphere for visitors.

Hospitality

The atmosphere that appears in tourist destinations or tourist destinations is the

result of the attitude of the local community. This situation creates a warm, friendly, and

inclusive atmosphere, where tourists feel welcome and feel comfortable, as if they were

at home (Pratiwi, 2017).

FL resource persons (visitors) also expressed their opinions about the hospitality in

the museum In FL's view, the problem lies in the lack of employees which can lead to a

lack of hospitality.

According to the results of observations made by the author at the Wangsit Mandala

Museum related to the elements of the charm of the palace in the museum are not so

friendly, some officers at the location do not pay too much attention to visitors well,

starting from officers who lack information when asked for information related to the

museum, and officers who welcome the arrival of visitors not with a smile, Say hello,

greetings. So that this makes hospitality at Wangsit Mandala Museum very lacking and

will cause disappointment to visitors who visit.

Through analysis through data exploration, interviews and observations of the

Wangsit Mandala Museum revealed that the Sapta Pesona element of hospitality still

faces obstacles. RD resource persons highlighted the lack of hospitality that could be

caused by complex management demands, leading to unfriendliness towards visitors. UM

resource persons also reported a lack of friendliness in interactions with museum staff.

Nevertheless, the parking attendant looks friendlier. FL sources suggested that the

problem of lack of employees could affect friendliness.

Through direct observation at Wangsit Mandala Museum, the author found that

some officers were less responsive to visitors. From providing inadequate information to

not welcoming with a smile, greeting, or greeting, the impression of hospitality in this

museum is minimal and can disappoint visitors.

Memories

Memories are a memorable feeling so it becomes a pleasant experience to have

visited the tourist spot. Memories are one of the important points that become the final

value for tourists after they visit a tourist destination because this component is a

combination of all components of charm so as to get a conclusion in the form of

memorable feelings.

RD resource person (visitor) gave his opinion on the impression obtained after

visiting the Wangsit Siliwangi Mandala Museum, he said that during his activities visiting

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the Wangsit Siliwangi Mandala Museum was quite memorable, but because of the

unfriendliness obtained from the museum management made his visit less memorable.

RD also said that if the museum manager can give a friendly impression to visitors, it can

definitely provide good memories, especially since the museum's collection is very good.

The opinions of UM speakers (visitors) expressed their impressions of the visit to

the Wangsit Siliwangi Mandala Museum. The first impression obtained is the terrible

atmosphere that surrounds this museum because it uses buildings and collections that are

quite old. Another impression arises because of the perceived unfriendliness of the

museum manager, so the impression becomes less good. Another thing mentioned by UM

is the good impression he felt from the collections in the museum that are varied and open

insights related to the history presented in the museum.

The FL resource person (visitor) after visiting the Wangsit Siliwangi Mandala

Museum gave his explanation regarding the impressions obtained on his visit. He stated

that his visit had a good impression and a bad impression. A good impression is obtained

from the collection and historical explanation in the complete museum, but a bad

impression is obtained from some museum ornaments made of wood found to have been

damaged by termites. Another less memorable thing is from traders who must be fixed to

be separated from the museum area so as not to disturb the order of the museum area and

the management who do not provide hospitality.

Through the observations made by the author did not get a good impression after

visiting the Wangsit Siliwangi Mandala Museum. The author found the manager less

friendly and less informative, and the cleanliness in the museum that was not considered

so less memorable. The historical collection in the museum still gives a good impression

to the author because it exceeds expectations that the collection at the Wangsit Siliwangi

Mandala Museum can provide a very broad historical insight.

From the results of interviews and observations, the author can conclude that the

memories given from the Wangsit Siliwangi Mandala Museum are still not good. This

bad memory has two main factors, namely in terms of hospitality, poor management, and

museum cleanliness that has not been considered. Good memories in this museum are

obtained from the museum's collection that opens visitors' insights regarding the history

of Indonesian independence.

Hygiene

A state or condition that displays a clean and healthy (hygienic) nature is essential

in the context of tourism. Cleanliness should always be reflected in an orderly and neat

tourism environment and facilities. The use of equipment must be well maintained, clean,

and free from bacteria or pests. Food and beverages served must meet hygiene standards,

and service personnel must have a physical appearance and clean clothing.

The hygiene aspect includes several aspects, including:

1. Environmental cleanliness, where the environment visited by tourists must be kept

clean and free from garbage, waste, and other contamination.

2. Cleanliness of the ingredients used, including food, beverages, and various other

ingredients needed in serving. All ingredients must be clean and by health standards.

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All of these contribute to an overall positive tourist experience and ensure the health

and satisfaction of visitors are well maintained (Saputri & Dewi, 2017).

The results of interviews from RD (visitors) resource persons related to the hygiene

component found that he stated that the cleanliness of the Wangsit Siliwangi Mandala

Museum was still lacking and needed attention. Factors that need to be considered include

figurines from paintings and other collections made of wood and then eaten by termites

so that it is less enjoyable to enjoy because it looks dirty. RD suggested that the figures

eaten by termites could be refurbished with materials other than wood without losing their

historical side.

UM resource persons (visitors) gave their opinions regarding the cleanliness

component at the Wangsit Siliwangi Mandala Museum. The cleanliness of this museum

still needs to be considered, because there are several dirty floors and the roof of the

museum is attached to many cobwebs. Other parts that look dirty are also in the diorama

which is dark because the lights go out and the inside of the diorama has a lot of dirt in

the form of dust and cobwebs.

FL (visitors) as resource persons emphasized that cleanliness in this museum is very

lacking. This is due to the wooden frame of historical paintings that use wood that has

been eaten by termites, thus reducing the essence of cleanliness and beauty of the

museum. FL stated that the best advice for Wangsit Siliwangi Mandala Museum is to

replace the porous wooden frame so that it does not look dirty so that service to visitors

can be better.

The author made direct observations at the museum which found that some parts of

the wood in the museum collection looked porous because they were eaten by termites,

making the atmosphere inside the museum look dirty. Some sides of the museum look

dusty on the floor and diorama so it gives the impression of being less clean.

From the results of interviews and the author's observations on the cleanliness

component at the Wangsit Siliwangi Mandala Museum, it can be concluded that the

cleanliness at the Wangsit Siliwangi Mandala Museum still needs to be considered and

updated. Things to note are the cleanliness of dioramas and areas in the museum that still

have dust and cobwebs so they look dirty. Wooden frame frames that are already porous

due to termites can be refurbished using other better materials and are termite-resistant

without the need to leave the historical value of the collection.

The conclusion of the discussion of this first problem formulation is that In the

overall analysis of observations made by the author, Wangsit Siliwangi Mandala Museum

has succeeded in implementing several components of Sapta Pesona well, especially in

terms of safety and coolness. However, there are still certain aspects that require

improvement, such as hospitality, beauty, and cleanliness. By making improvements to

areas that need improvement, museums can provide a more positive and satisfying

experience for their visitors.

Efforts of Wangsit Sliwangi Mandala Museum Management to Improve the Quality

of Visitor Experience in the Future

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Data collection for the formulation of this second problem uses the method of in-

depth interviews and observation of tourist attractions. The source of the data (resource

person) in the explanation of this problem formulation will be written with initials,

namely RD, UM, and FL as visitors to the Wangsit Siiwangi Mandala Museum. The

following is a presentation of the results of data analysis related to the efforts of the

management of the Wangsit Sliwangi Mandala Museum to improve the quality of the

visitor experience in the future.

Immersion

Immersion is defined as consumer involvement while consuming services, which

causes them to forget time and focus on the tourism they do (Artha, 2020). Visitor

engagement with the services provided by this manager is one indicator for tourists to get

a good quality experience.

RD (visitors) resource persons said that this involvement was not felt directly

between the manager and visitors. This is because visitors can only engage with inanimate

objects in the museum. This was also stated by UM resource persons (visitors) that

interaction in activities at this museum is only limited to visitors with inanimate objects.

UM explained that direct interaction between managers and visitors is only at the

beginning of the visit where they meet to fill out the visit book before entering the

museum.

UM resource persons (visitors) revealed the resource person's statement that the

experience at the Wangsit Siliwangi Mandala Museum felt minimal interaction. Visitors

only interact with inanimate objects such as weapons and paintings inside the museum.

Direct interaction between managers and visitors is considered rare, except at the

registration stage for museum admission. It shows a focus on exhibiting collections of

historical and art objects, with little personal interaction that is felt to be lacking.

Based on the analysis of the quality of visitor experience, it can be concluded that

Wangsit Siliwangi Mandala Museum still faces challenges in the aspect of visitor

engagement. RD, UM, and FL resource persons are in line with the view that interaction

between managers and visitors is still limited. Visitor interactions tend to focus on lifeless

objects within the museum, such as weapons and paintings, with direct interaction with

managers only occurring at the admission stage.

UM, resource persons stated that the lack of personal interaction at the museum

made visitors feel less involved in the visit experience. FL resource persons highlighted

the lack of guides in the museum who can provide an in-depth understanding of the

collection of Wangsit Siliwangi Mandala Museum, which is expected to improve the

quality of the tourist experience.

Surprise

Surprise refers to freshness or something new, specialty, or uniqueness (Artha,

2020). The privileges offered by the manager to visitors by providing something new are

one of the indicators for tourists to get a good quality experience.

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RD resource persons (visitors) expressed their opinions about the quality indicators

of tourist experience with elements of privilege that RD did not know because this was

RD's first visit to Museum Mandala Wangsit Siliwangi.

UM resource persons (visitors) said that the speakers did not know about this

because they did not often visit the Wangsit Siliwangi Mandala Museum. And according

to UM, as far as the resource person visited, never found any indicators of privilege at the

location.

The FL resource person (visitor) also revealed that the resource person also did not

know about this because FL's visit to the Wangsit Siliwangi Mandala Museum was only

twice. FL revealed that the source admitted that so far there has never been any privilege

in the destination

The results of observations made by the author were also made directly to the

museum when visiting the museum, the author did not find any indicators of privilege at

the tourist site.

From the information provided by RD, UM, and FL speakers, as well as the

observations made by the author, it can be concluded that until now the Wangsit Siliwangi

Mandala Museum has not succeeded in fulfilling the quality elements of visitor

experience related to privilege. The interviewees revealed that they found no indicators

of privilege during their visit to the museum. RD, UM, and FL share the view that they

lack knowledge or have never experienced a moment of privilege at the location.

The observations made by the author also reflect the lack of privilege indicators at

the Wangsit Siliwangi Mandala Museum. This conclusion shows that the quality of the

visitor experience, especially in terms of privileges, may still need to be considered and

improved by the management of the tourist destination. Further efforts in creating special

and memorable moments for visitors can help improve the quality of their experience at

the museum.

Participation (Partisipasi/Interaksi)

Participation (participation/interaction) relates to the interaction between tourists

and services. The interaction provided by the manager to visitors by providing good

interaction is one indicator that tourists get a good quality experience.

RD resource persons (visitors) mentioned that in RD's opinion, especially in terms

of interaction and provision of information, this museum still needs to be improved.

Museum management can be further strengthened by the presence of officers who are

ready to provide information and answer visitors' questions directly in the museum. The

presence of officers available inside the museum can provide a more interactive and

immersive experience for visitors.

UM resource person (visitor) mentioned that several aspects need attention from

the museum management. When visitors arrive, the reception and hospitality from the

reception staff still needs to be improved. In addition, the lack of guides or guides within

the museum makes visitors feel less accompanied, and difficult to get detailed information

about the collections on display.

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FL resource persons (visitors) mentioned that there was a feeling of dissatisfaction

with the level of hospitality and service in the place visited. The involvement of a tour

guide or tour guide is considered important to provide a more in-depth explanation of the

history and information related to the destination. Own experience without a guide leads

to a desire to understand more deeply about the history and details of tourist attractions.

Therefore, improvements in terms of hospitality, service, and availability of tour guides

can provide a more satisfying and immersive experience for visitors (Handayani, Trisoko,

Yanti, Syaiful, & Febdarina, 2021).

According to the results of observations made by the author in this museum for

indicators of the quality of visitor experience, namely interaction, it is still quite poor and

needs efforts to improve service and fame at the Wangsit Siliwangi Mandala Museum.

From the analysis of resource persons and observations that have been made, it can

be concluded that the interaction between museum managers and visitors still needs to be

improved. RD, UM, and FL speakers agreed that the interaction experience at the Wangsit

Siliwangi Mandala Museum still has shortcomings. Especially in terms of reception,

hospitality, as well as the availability of guides or guides inside the museum. Managers

need to strengthen efforts to provide information and better answer visitors' questions.

The presence of officers who are ready to provide direct guidance inside the museum can

enhance the interactive and immersive experience for visitors.

Fun

Fun (enjoyment) is related to the happiness and enjoyment felt by tourists. The

sense of Fun or pleasure that can be felt after a tourist visit by providing a good experience

to visitors is one indicator for tourists to get a good quality experience.

Narasumer RD (visitor) said that the experience at Wangsit Siliwangi Mandala

Museum was considered ordinary. Although it does not provide a significant feeling of

happiness, it also does not make you feel unsatisfied. Visitors have the impression that

aspects of hospitality and service still need to be improved, but the collection of historical

items on display is considered quite pleasing to the eye. In measuring the overall

experience, there is room for improvement in terms of hospitality and service, while the

visualization aspect of history is considered quite satisfactory.

UM resource persons (visitors) said that from this experience was that the pleasure

or enjoyment felt by UM was not satisfactory. The experience begins with an unpleasant

initial impression of interacting with a less friendly and less pleasant manager. This

causes the overall experience to be less memorable and does not provide the expected

sense of enjoyment.

FL resource persons (visitors) said that overall, the visit experience had not met the

expected level of enjoyment. Several factors contributed to the view, including lack of

hygiene, unfriendliness on the part of museum management staff, and damage to the

painting's wooden frame. The suggestion from FL is to renovate definite stages to

improve the modern impression while still maintaining the historical value of the

museum.

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And the results of observations made by the author related to the quality indicators

of tourist experience, namely immunity, it can be conveyed that terms of hospitality at

the tourist location are still not good, especially for hospitality from the manager,

cleanliness in the museum area, and also the beauty in the Wangsit Siliwangi Mandala

Museum.

The speaker's summary concludes that the experience of visiting the Wangsit

Siliwangi Mandala Museum is considered ordinary, without giving a significant feeling

of happiness but also not disappointing. The overall experience still has room for

improvement, especially in terms of hospitality, service, and cleanliness. Although the

collection of historical items is considered quite pleasing to the eye, the pleasure or

enjoyment expected by visitors has not been fully fulfilled.

From the perspective of the quality of the visitor experience, especially enjoyment,

there seems to be a lack of hospitality and service, which has an impact on the overall

impression of the visit. The suggestion put forward by the resource person is to carry out

definite stages of renovation to combine the impression of modern while maintaining

historical value. The author's observations also indicate that aspects of enjoyment,

including hospitality, cleanliness, and beauty at Wangsit Siliwangi Mandala Museum,

still need to be improved to improve the quality of the tourist experience.

The conclusion of the discussion of this second problem formulation is that Overall

this is that Wangsit Siliwangi Mandala Museum still has room for improvement in terms

of visitor involvement, privilege, interaction, and enjoyment. Management efforts need

to be focused on improving interaction, service, hospitality, cleanliness, and creating

special moments so that the visitor experience becomes more satisfying and meaningful

when visitors come back to this museum for a tourist trip.

Conclusion

Based on the results and discussion of the research, it can be concluded that 1) The

research shows a gap in several elements of the Implementation of Sapta Pesona at the

Wangsit Siliwangi Mandala Museum. There is a relationship between the gap in the

implementation of Sapta Pesona and the decline in the quality of the visitor experience.

The results of direct observation by the author also strengthen this finding by showing the

existence of elements of Sapta Pesona that have an impact on the quality of the visitor

experience. 2) The role of management of Wangsit Siliwangi Mandala Museum,

especially in terms of officers or employees working at the location, has a significant role

in improving the visitor experience. It is important to pay attention to and improve some

elements of Sapta Pesona that have not reached the maximum level, such as cleanliness,

hospitality, and beauty in the museum. As an effort to improve the implementation of

Sapta Pesona and the quality of the tourist experience at the Wangsit Siliwangi Mandala

Museum, based on the results of the study, several suggestions can be proposed, including

1) An in-depth evaluation of the elements of Sapta Pesona that is not optimal is needed,

such as cleanliness in the museum and hospitality from the manager or officer. 2) Physical

renewal of the museum area is important. 3) Efforts to maintain regular cleanliness in the

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museum should be a priority. 4) Training officers to be more friendly and knowledgeable

will have a positive impact. 5) Suggestions for further research are to be able to conduct

in-depth studies on other variables that also affect the implementation of Sapta Pecharma,

such as interactions between officers and visitors and hygiene and sanitation

management.

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