p–ISSN: 2723 - 6609 e-ISSN: 2745-5254

Vol. 4, No. 8, August 2023 http://jist.publikasiindonesia.id/

Doi: 10.59141/jist.v4i8.680 1036

GROUP COMMUNICATION PATTERNS IN BUILDING TRUST IN

JAMETAL LINE GROUP

Dzahana Shofa

, Kezia Arum Sary

: 08-08-2023

: 13-08-2023

: 14-08-2023

Introduction

This popular culture can dominate people's lifestyles (Nurhaliza & Fauziah, 2020). One

of the cultures that is currently popular is the inclusion of Korean culture.

Korean Wave or Hallyu is a popular culture that is 'on the rise' to a global level.

As reported by kumparan.com Korean Wave is a Korean culture such as movies,

music, and lifestyle. Not only that, Korean Wave also includes tourism in Korea,

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Jurnal Indonesia Sosial Teknologi, Vol. 4, No. 8, August 2023 1037

addition to the charming face of the idols, their voices are certainly also melodious, so

that the songs performed are favorites of music connoisseurs in Indonesia. K-Pop is

increasingly popular, so the fans of boy groups and girl groups are increasing. Fans in

general will form groups or associations to support their idols which are usually called

Fan Kingdom or Fandom (Fachrosi et al., 2020).

NCTzen is spread all over the world to Indonesia, one of which is also in

Samarinda. One of the NCTzen communities in Samarinda is in the same line group

called Jametal. Jametal is a Line group that is a place for NCT Zen to buy and sell

merchandise as an effort from the boy band to become close to their fans (Brooks,

Ballinger, Nutbeam, & Adams, 2017).

According to data delivered by the Chairman of the Indonesian Chamber of

Commerce and Industry Arsjad Rasyid, 74% of Indonesian consumers like to shop

online and this phenomenon is also followed by many cases of online transaction fraud.

Based on case reports received by Kominfo until September 2021, there were 115,756

reports of online transaction fraud cases. This is interesting because these two things

have the same high value.

Related to the Line Jametal group that wants to be researched, this group has more

than 400 members who show high interest in joining, and many people who have trust

in this Line Jametal group to make online buying and selling transactions of NCT

merchandise items originating from South Korea such as lightsticks, stickers,

therefore researchers are interested in research to find out what kind of communication

patterns are applied by this Jametal line group so that it can build trust NCT zen joins

its Line group and buys and sells until it has more than 400 members and more than

300 testimonials as of June 2023.

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two-way communication, and multi-directional communication which is different from

the previous 3 studies so that it will be a new finding and this research is considered

necessary to do because to find out the communication patterns that are built and

applied in the Line Jametal group so that it can be an evaluation and input material for

other buying and selling groups so that it can become a group that has a level high trust

(Tutiasri, 2016). Based on the background described above, researchers are interested

in examining Group Communication Patterns in Building Trust in the Jametal Line

Group.

The benefit of this research is to contribute to enriching new knowledge for

students, especially in the field of communication, becoming a reference and additional

community in Bandung to remain solid. This research is quantitative research with

ethnographic methods. Data in the study were obtained by participatory observation

and interviews with four members of the United Indonesian community of Bandung.

The results of the study are communication patterns that occur in multi directions,

repeated communication forms a sense of cooperation and a sense of mutual need for

each other.

Method

This research was conducted with a qualitative approach through the case study

method. Qualitative research is researchwhose data is descriptive such as written,

and collecting in-depth data as well.

Subject and Object of Research

Researchers conduct research using snowball sampling techniques, namely the

determination of informants based on the assessment (judgment) of researchers about

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qualitative research are words and actions, the rest is additional data such as documents

and others. This study used Snowball Sampling.

Data Collection Techniques

The data collection techniques used in this study are as follows:

1. Observation

Observation is a data collection technique carried out through observation

accompanied by a recording of conditions or objects (Fathoni, 2011). From observing,

will get data for understanding or as a tool for re-checking or proving information or

information obtained previously (Sukmadinata, 2013). Researchers made observations to

maximize data on communication patterns in the Line Jametal group in building trust in

to collect data/information by directly meeting with informants.

Interviews were conducted with key informants, namely Jametal admins and also

Jametal members who will be directed by Jametal admins to know and obtain complete

data and information about communication patterns in the Jametal line group in building

trust in buying and selling merchandise.

3. Documentation

Is a technique of collecting and analyzing documents, which can be in the form of

writing, images, photographs, or electronic. The results of data from observation or

interview methods will be more credible and supported by documents from sources

(Sukmadinata, 2013). The documents to be collected are in the form of photos, interview

completely until the data reaches the saturation point (Sugiyono, 2017).

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members as of June 2023.

This Jametal Order Group provides a variety of NCT original merchandise.

Starting from photo cards, albums, lightsticks, season greetings, card holders, and much

more. This Jametal order group can also be a place for NCT fans to find NCT

merchandise. Group members may also sell their merchandise to the group and may

also have discussions about NCT within the group. Not spared also when NCT held a

concert in Indonesia, this Jametal order group can be a place for NCTZEN to sell or buy

tickets, so this Jametal order group makes it easier for NCTZEN samarinda.

As time goes by, Jametal's order group increasingly has many enthusiasts. In

addition to admins, group members can also add members but that access can also be

Figure 1

Jametal Order Group Line Profile

Figure 1 is a screenshot of Line Jametal's group profile. In the picture above,

there is a profile photo of the Jametal Line Group which is round on the left side written

the phrase Jametal Go which means the name of the group. Then in the picture, there is

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2. Data Informers

The informants in this study were 8 (eight) informants consisting of 1 (one) key

informant, namely the admin of the Jametal order group, and 7 (seven) informants who

were members of the group who had purchased merchandise in the Jametal order group.

The beginning of the researchers looking for informants was to interview Jametal's

admin, Vitta. Vitta gave the researcher 20 (twenty) names of group members who

according to the data he had quite often made purchases at Jametal. After giving a

name, the researcher independently searched for 20 (twenty) members of the group in

the Jametal group. Tried to contact them one by one via Line message, but only 9 (nine)

people replied, but after that, only 7 (seven) were left because 2 (two) people had not

To find out how the group's communication pattern in building trust in the Jametal

order group, of course, the informant must be a member of the Jametal group and have

purchased merchandise at Jametal. With the snowball sampling data collection

technique, 8 (eight) informants were obtained.

The members of this Jametal order group have the same interest and reasons to join this

Jametal order group. Both like NCT and both want to see and buy NCT merchandise

offered by Jametal. The members mentioned that they knew Jametal through friends

who had joined first, through Twitter, and videos on TikTok uploaded by admins or

buyers who gave testimonials.

3. Symbolic Convergence Theory

process. When in the purchase process, admins will always send messages to the group

containing photos of merchandise along with a Google form link that group members

can fill out when they want to buy the merchandise. This always repeats when the

purchase process and this procedure have been determined by the admin.

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there is a comment column, the buyer uploads the proof of payment through the

comment column and does not forget the proof of payment is watermarked as a sign of

ownership and can no longer be used. The payment procedure setting becomes a

recurring communication pattern and becomes concrete evidence for admins and other

group members that the transaction is true and creates trust between admin and member.

Shared consciousness or reality leads to the theory of symbolic convergence.

There is a common interpretation of signs, codes, or texts to give rise to a shared reality.

In this group signs or codes such as WTS, WTB, WTT, and WTA that they both

understand the meaning and meaning, this is called by Bormann, namely symbol users.

Symbol users mean that humans use symbols in communicating. Of course, this is easy

also occurred in this Line Jametal group. Anyone who likes NCT can join this Line

Jametal group and can also leave the group at any time. The admin stated that Line

Jametal groups can have up to 500 members and be crowded when NCT is "making a

comeback" but the group also decreases and members are less than 450 people when

there is no NCT moment. The rise and fall of group activities tend to be influenced by

the activities of NCT boy bands.

Group activities will increase or be crowded if NCT will perform a concert or

comeback at that time the group members can increase rapidly because NCTZEN tends

to find as much information as possible about their idols. In line with the meaning of the

term convergence, two or more individuals will meet each other, and approach each

gathering place for NCTZEN or NCT fans. The existence of the same needs, likes, and

interests is the reason to join this Line Jametal group. Both love NCT and looking for

NCT merchandise is the reason NCTZEN joined the group Line Jametal. In line with

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can be seen in the Jametal group that not all group members participate in

communicating, some just listen or even don't read at all. This symbolic convergence

theory states that individuals in the community build a sense of group awareness so that

they have a sense of community (Suryadi, 2010). However, if we notice that the

members' desire to join the Jametal group because they both like NCT is enough to

represent a convergence the members will use the words "we" to replace me. The reality

in groups is built through communication by exchanging stories about experiences or

knowledge that trust each other.

4. Belief

1. Ability

by Jametal admins is the ability to provide responsive and professional services to

create long-term loyalty.

Open ability becomes a positive attitude that must always be maintained by

admins so that communication will run effectively, transparently, two-way, and

understandable by all parties concerned.

With the occurrence of effective two-way communication interaction between

admin and Jametal members, they can find out market needs or member needs so that

desires will be fulfilled and satisfaction will be created. The ability to serve and how to

do business such as being able to provide, and serve to secure transactions from other

parties will ensure Jametal members get satisfaction and security from Jametal admin as

Kindness can be felt when doing services such as always responding positively

and patiently to group members is an added value for Jametal admins. The values of

kindness are important. Kindness is one of the keys to being able to care for and build

relationships with others for a long period. Relationships in the long run will create

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pleasure because of the privilege of the product or service will create satisfaction and

tend to give recommendations to others.

Empathy is a form of kindness. Empathy according to Mayer is the tendency to

understand the condition or mind of others. As Jametal admins always do continue to be

friendly and patient with various kinds of questions from group members to be willing

to provide solutions if group members experience confusion. This kindness is what

makes Jametal trusted and favored to have a group of more than 450 people.

3. Integrity

The ability to carry out obligations is referred to as Integrity. Trust is given by

someone to another party because it is believed to have reliability and integrity.

expectations of group members, be it services or products.

Responsible for the merchandise sold by giving the best to create satisfaction.

When satisfaction is created, it will further increase trust. Is done by the Jametal admin

who always strives for goods to arrive safely and there are rules and regulations

determined in the group to create a sense of security and comfort in the group

considering that this Jametal group contains quite large members. Therefore, integrity is

needed to maintain the values of members' trust in Jametal.

Conclusion

In research on the communication patterns of the Jametal Line Group group, three

members engage in dynamic communication.

Jametal's membership, with 446 members, shows interest and confidence in

viewing and purchasing NCT merchandise. The admin's ability to meet market needs

and its responsive communication create a sense of security. The kindness of admins in