p–ISSN: 2723 - 6609 e-ISSN: 2745-5254

Vol. 5, No. 10, October 2024 http://jist.publikasiindonesia.id/

Indonesian Journal of Social Technology, Vol. 5, No. 10, October 2024 4112

Development of Local Economic Potential for Women

through the Cracker and Mujair Fish Brains Business in

Dukuh Tunggal Village, Glagah District, Lamongan Regency

Bisri Mustofa

*, Inayatur Rosyidah

3

, [email protected]

*Correspondence

ABSTRACT

The potential of fisheries in Lamongan Regency is quite large, in the aquaculture

sub-sector, activities are cultivated in an area of around 20,487.40 Ha, including Ponds

covering an area of 932.29 Ha, Paddy Ponds of 19,503.54 Ha, Ponds of 51.35 Ha,

Karamba of Floating Nets (KJA) of 0.08 Ha and Karamba Tancap of 0.14 Ha

(Zulkarnaen, 2016). Lamongan Regency also has potential in Inland Public Waters (PUD)

with a total area of 5,275.50 Ha, of which the area includes 1,090.00 Ha of Swamp,

2,723.00 Ha Reservoir, and 1,462.50 Ha River. Glagah District is one of the largest fish

farming areas in Lamongan Regency with a pond land area of 3,210,000 m2 and pond

Some of the factors that may cause the low production of processed fish in Glagah District

include: (a) Lack of training for farmers and fishery business actors on processing

techniques and good business management can affect the quality and quantity of

processed fish production, (b) The use of less modern and efficient processing technology

can hinder the increase in the added value of fishery products and (c) Limited capital and

investment to increase processing capacity And introducing new technologies can be a

major obstacle (Rahim & Safitri, 2022).

Dukuh Tunggal Village as the largest fish farming area in Glagah District has an

industrial center for processing household-scale fishery products processed from mujair

fish. Mujair fish is a native fish of freshwater waters that has a relatively fast growth rate.

it is suitable for processing into crackers and otak-otak. Mujair crackers are usually

slightly black or deep black because of the base layer of the mujair fish skin. However,

in the hands of the women of Dukuh Tunggal Village who are members of the 10 PKK

group, the crackers produced are white (Soleh, 2017). After being fried, these crackers

have a very savory, crispy, and taste that is not inferior to milkfish or carp crackers. In

addition, mujair fish is also processed into otak-otak. Usually, otak-otak is made of

milkfish. However, in the hands of these women, the major fish brains produced are no

less delicious than milkfish brains. Moreover, the relatively more affordable price of

major brains makes this commodity marketable to embrace the lower middle economic

class (Mulyana et al., 2017).

income and the welfare of the local community and d) Women's Empowerment:

Involving women in economic activities and processing of fishery products strengthens

their role in the economic development of the village (Rahmatunnisa, 2021). With this

strategy, Dukuh Tunggal Village not only maximizes the potential of mujair fish

cultivation but also develops a processing industry center that is beneficial to the local

economy and community welfare.

simple, and lack hygiene (Maharani, 2024). The market is still limited to local and without

having a clear brand branding. The high desire of women in Dukuh Tunggal Village to

support the family economy and the lack of knowledge and skills in processing fishery

resources are reasons for us to provide assistance as well as knowledge on how to process

mujair fish into a typical product that is worth selling and become a culinary center typical

of mujair fish in the Glagah District area. To support the sustainability of these efforts, it

is necessary to diversify processed products in the form of crackers and mujair fish brains

which will be the forerunner of the culinary flagship products of Dukuh Tunggal Village.

With the right assistance and product diversification efforts, Dukuh Tunggal

Village can develop a more advanced mujair fish processing industry center and become

The implementation method used in this service is Asset-Based Community

Development (ABCD). The ABCD method is based on the principle of recognition of the

potential, strengths, talents, and assets of individuals and the general public, to inspire

not only identifies existing problems but also focuses on the strengths and resources

available in the community.

This activity was carried out on May 1 - August 1, 2024, in Dukuh Tunggal Village,

including a location survey of the stages of implementing training activities. The target

of this activity is women who are members of the 10 PKK (Family Welfare Development)

service activity is an educational activity to support the family economy for women by

providing counseling, training, and assistance related to production aspects and aspects

of business management of crackers and mujair brains in Dukuh Tunggal Village, Glagah

District, Lamongan Regency.

existing conditions, needs, and expectations related to the development of crackers and

major fish brains. 2) Local Potential Analysis: Conclude that mujair fish fishery resources

are very abundant around the location. This is supported by the fact that some of the

husbands of culinary business actors are local farmers. As well as identifying that the

market demand for fish crackers and mujair otak-otak is quite stable, especially during

the fasting month and Eid al-Fitr. 3) Selection of Location and Time of Implementation:

Determine that training activities for crackers and major fish brains will be carried out in

early May 2024. And decided to provide community assistance, which includes

counseling, training, and assistance related to aspects of production and business

management. Thus, this preparation stage is a strong foundation to drive and optimize

with discussions, where the speakers delivered training materials through presentation

slides. The material discussed includes:

1. Production aspects include identification of fresh fish, selection of raw materials,

sanitation, and hygiene, benefits of packaging, packaging and packaging design,

storage of major fish crackers and otak-otak, stages of making major fish crackers and

otak-otak and demonstration and evaluation In this activity, the direct practice was

carried out of processing mujair fish into snacks in the form of major fish otak-otak

and major fish crackers. From the results of the discussion during the fish brain

processing demonstration activity, participants had an interest in the processed

product. This was marked by the active discussion activities related to the use of

calculate capital and profits accurately, as well as maintain business sustainability. The

discussion showed that the participants' financial records were still carried out simply,

and sales were still direct (door to door). Therefore, the concept of online marketing

was introduced as a new strategy to expand the market. Through the digital platform,

participants are expected to reach a wider range of consumers, increase sales, and build

brand awareness. Thus, an increasing understanding of financial management and the

Counseling and Training on Making Mujair Fish Brains and Crackers

Assistance Stage

The mentoring stage after the counseling and training activities for the major fish

crackers and otak-otak business was carried out online via WhatsApp to help participants

overcome problems after the training of major fish otak-otak and mujair fish crackers in

Dukuh Tunggal Village. As a result, participants began to develop fish brain products,

marketing through orders and storage at stalls around Dukuh Tunggak Village and Glagah

District. Material modules are provided during the training to support participants'

understanding. This activity went well, as evidenced by the activeness of the participants

Women's Empowerment

One of the concrete results of this assistance is the formation of a group of women

who are members of the 10 PKK group of Dukuh Tunggal Village. Previously, the

mothers processed mujair fish into crackers and otak-otak individually. However, after

mentoring, they managed to organize themselves to be involved together in processing,

production, and marketing collectively.

Skill Enhancement

The training and guidance provided by resource persons who are competent in the

field of fish processing and already have various trademarks of processed fish products

of various products have been quite successful in improving women's skills in processing

Mujair Fish Brains and Crackers Before and After Assistance

Business Sustainability

Business sustainability The impact of assisting the development of local economic

potential for women through the cracker and mujair fish brain business includes the

development of branding and digital marketing (Maq et al., 2024).

This activity helps business groups in creating strong and attractive branding. This includes

creating a logo, designing attractive packaging, and defining a brand identity that reflects the

quality and uniqueness of the product. In addition, teaching digital marketing strategies to village

women, including the use of social media (such as Instagram, Facebook, and WhatsApp) to

Rahim, A. R., & Safitri, N. M. (2022). Pelatihan Dan Belajar Pengolahan Bandeng Cabut

Yaskun, M., & Sugiarto, E. (2017). Analisis potensi hasil perikanan laut terhadap