Aisyah
Jurnal Indonesia Sosial Teknologi, Vol. 5, No. 9, September 2024 3664
a positive impact on the economy through job creation, which also contributes to overall
economic growth (Agus Budi Purwantoro, 2020).
One of the challenges faced by the leisure sector in Indonesia is traffic congestion,
which limits consumer mobility and accessibility. (Khairunnisa et al., 2021). To
overcome this obstacle, one of the proposed solutions is to implement the concept of
Transit Oriented Development known as TOD. TOD is a development strategy that
focuses on mass public transportation, by integrating mixed land use, high-density, and
pedestrian facilities. The application of TOD can be found in the Blok M area, South
Jakarta. This business and shopping area, which is located in Kebayoran Baru District
and is bounded by Jalan Iskandarsyah, Jalan Bulungan, Jalan Falatehan, and Jalan
Melawai (Mungkasa, 2023), applies the TOD concept by having three main integrated
malls, namely Blok M Square, Blok M Mall, and Plaza Blok M, all of which are less than
400 meters away from the Blok M TOD station (Asfarinal et al., 2022).
TOD emerged as a planning paradigm that emphasizes the role of transportation in
urbanization amid rapid urban growth. TOD not only aims to improve accessibility and
change the preference from private vehicles to public transportation, but is also
considered a solution that has the potential to provide economic benefits, reduce carbon
emissions, and increase government investment (EFAB, 2012).
The transit-oriented urban development approach, or TOD, has become a dominant
trend in urban planning. The main focus of TOD development is on transit stations,
involving mixed-use developments that include residential, retail, and offices. The
general criterion limits the distance from the transit station to no more than 0.5 miles
(about 400 meters) (Harahap et al., 2022). TOD is an integral part of theories that explain
the relationship between the environment and TOD, as well as the exploration of the
concept of sustainability in urban development. In urban development, sustainability,
especially through TOD, is applied to achieve various goals. An increase in property value
is one of the indicators of TOD's success. Factors such as proximity to transit and the
presence of TOD in areas that have experienced early growth are closely correlated with
the increase in property values. Therefore, understanding the impact of transit and TOD
on property value is critical in planning for sustainable urban growth. (Rochman &
Ratriningsih, 2019).
However, the retail sector also faces challenges in adapting to environmental
changes caused by the implementation of TOD. Changes in retail property prices are an
important issue that is influenced by various factors, including location, accessibility,
demand, supply, and level of competition. Therefore, the purpose of this study is to
investigate the impact of TOD implementation on retail property prices in the Blok M
area, Jakarta.
This study has a novelty value in the local context of Indonesia because it focuses
on the specific impact of TOD on the rental value of retail properties in Jakarta. Although
the concept of TOD has been widely researched in global cities, this study adds to the
knowledge of how TOD affects the retail sector in Indonesia's fast-growing metropolis.
The study also compares rental prices before and after the implementation of TOD,