Designing a Website-Based Tracking of Sales Information System to Improve Business
Performance at Estoh Jember Company
Indonesian Journal of Social Technology, Vol. 5, No. 10, October 2024 3863
resources to manage data and making it easier to disseminate the information so that it
becomes faster and of course, the level of accuracy is more guaranteed (Premana et al.,
2020). With the many positive contributions resulting from technological developments
in the business sector, it is certain that the quality of service provided by business actors
will increase and be able to minimize the occurrence of fraud (Anggraeni & Elan
Maulani, 2023).
In this case, it can be described in the Estoh company, where the company is
engaged in software creation and software sales services, the services offered by the
company in terms of software creation services are software installation, computer
network settings or networking, hardware maintenance, and information technology
(IT) consultation. (Julyan & Wahyudi, 2023). In addition, the Estoh company also sells
software that can be directly installed on laptops or client computers, the software sold
is retail business cashier software called Tumbas Series. This business was founded in
2017 and currently has more than 10 regular clients, this is certainly not an easy thing in
building companies need innovations every year so that the company can continue to
exist and compete with competitors. (Atim, 2024).
In every process of running a business, there will certainly be obstacles that hinder
the company's business performance, one of the factors that occurred in the Estoh
company was the ineffective sales performance monitoring process in the field
considering that this company is engaged in the service sector and every day requires
optimal sales performance to serve client needs. However, the fact is that the Estoh
company still monitors sales performance manually, namely by using photo evidence
sent by sales via WhatsApp groups, this is one of the triggers for fraudulent acts such as
falsification of photo evidence by sales in the company. Not only that, the sales
performance recapitulation report carried out by the admin to the company's CEO every
weekend is often hampered because the photo evidence accumulated during the week is
not well organized. This lacks real-time monitoring of sales activities, making it
difficult for the company's CEO to access the latest information in the field, and cannot
make decisions quickly if urgent obstacles occur. Therefore, researchers are interested
in conducting a study at the Estoh Jember company to provide innovations in the form
of designing a website-based sales tracking information system with the hope that the
company's performance, which had declined, can return to stability and be able to
compete again in the market. (Nurkhasanah & Theresiawati, 2022).
The website-based information system chosen by the researcher is intended to
make it easier for users to operate the system designed and more flexible in its use,
simply by running the system through a web server or browser such as Chrome, firefox,
opera, and so on, it can even be easily accessed via laptop, computer or smartphone.
The researcher also utilizes the sophistication of QRcode in designing this sales tracking
information system, with the hope of improving the business performance of the Estoh
company in providing the best service to clients and making it easier for the company to
monitor and measure sales achievements in the field. In addition, the researcher also
reviewed several previous studies sourced from published journals to find comparisons